5 Reasons to let your DJ promote their company at your event


Should you let your DJ promote his/her business at your event? For some, it's a difficult question to answer; but if you think about it rationally, it actually benefits you the couple to allow your DJ to do so. 

I've seen couples get so bent out of shape about this topic that they've totally ruined their own evening. I've seen party and wedding planners rip table cloths off tables, throw vertical banners behind the station a vendor has set up or throw business cards in a professional's general direction. I've seen this issue get downright ridiculous. 

More often that not, if there is an issue, it's because a couple will make the argument that it's tacky or that their wedding shouldn't be used as a billboard for vendors. We agree. If it's tacky or excessive, I wouldn't want it either. But, if it's simple, fits in with the elegance of an event and doesn't overpower what's going on around it, a subtle reminder of who was hired to provide the service isn't a bad thing. In fact, it's a good thing for you and your event. 

Here's why:

1) Creates pressure of that vendor to do well

Of course, a professional DJ service should always aspire to do their best possible work at any event. But when their company, or the company they work for is on full display, a little fire is lit to up their energy level, work ethic and desire to please the crowd. The service is always performed better when a name and reputation is on the line. 

2) Tells clients and guests who is providing the music

You want your DJ to communicate with your crowd. A good communicator can read into what works and what doesn't better and when you know the room, the guests and the habits of an audience, a DJ will always be more successful. Having a name out there subconsciously invites more guests to communicate with the DJ. It's more inviting. 

3) Allows guests to have the name of services needed in the future

You won't be the first couple or party organizer who invites a guest who may need a DJ or other service similar to what you hired down the road. If the DJ, photo booth service or otherwise does well, wouldn't you be doing a service to your guest who might want to know who to contact when they too need a DJ, photo booth service or otherwise? Yes, you would.

4) Where to send or retrieve information

Let's say you hire a photo booth service, but don't allow the photo booth company to promote their business at all during the event. How will your guests know where to collect their photos online after the event? If your guests want to say thank you, how would they know who to call? 

5) Sends the message you took hiring your DJ (or other professional) seriously. 

If you hire a kid from his bedroom to work your wedding, it's likely this DJ does not own a legal company. Your music will suffer and we understand why you may want to hide that fact and never admit to anyone you "cheaped out" on your DJ. But, if you hire a professional who's job is to do well and obtain future business from clients who liked what they saw (or in this case heard), you're admitting you spent time, effort and possibly money on a DJ for your guests. Your guests will have more fun and they'll respect you more for ensuring they got to party with a good DJ service. 

So what are we really saying?

The next time you ask a DJ company if they promote their company at your event, don't choose not to hire them because they'd like to, just ensure the lengths to which they promote isn't excessive. 

It may creep in there and you'll think, 'well your logo will be in all our pictures'... remember that even if the logo wasn't there, the DJ still was and what's the difference? Both would look equally hideous for you if this was an issue at all. If you really didn't want your DJ in the photos, you should move the DJ elsewhere. 

The idea that promoting at a wedding is tacky is not something your guests will ever think, even if you've convinced yourself they will. That's all in your head or was planted their by your very expensive wedding planner who is telling you it's tacky, which it isn't - at least not if it's done tastefully. 

Give your vendors a chance to do well and perform better for you. Reward them with a job well done by potentially earning future business and let your guests know you took time to get the best you could for them. It will provide far greater benefits than worrying about moving a little sign that most of your guests won't consciously notice anyways.